Our commitment to pushing creative boundaries and staying ahead of trends ensures that their clients receive exceptional and tailored solutions that elevate their brands to new heights in the competitive fashion industry.
With a deep understanding of the ever-evolving fashion landscape, we bring a fresh and innovative perspective to every project. From concept development to brand identity, our team of talented creatives collaborates closely with clients to craft unique and compelling narratives that captivate audiences.
With a keen eye for aesthetics, we seamlessly blend artistry, storytelling, and cutting-edge technology to create immersive experiences that transcend traditional boundaries.
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For the Year of the Rabbit, Branding Records helped bring to life a collaboration between two iconic brands, an Italian fashion brand Moschino and an iconic American animated staple Looney Tunes.
To bring this campaign to life, it was crucial for us to create a vision that perfectly balances the synergy of both brands and transport the audience into it.
Leading up to the Year of the Rabbit celebrations, our Moschino x Looney Tunes campaign video was released on Moschino China and other global brand channels. With the amplification of a mix of digital marketing tools, our video has reached 36 million views in China alone.
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We helped Salvatore Ferragamo introduce a new experience to expand their reach and connect to new audiences. To celebrate Lunar New Year, Ferragamo invited Chinese artists Sun Yuan and Peng Yu to create a unique print inspired by the 2022 Zodiac Tiger.
The challenge we faced with this particular campaign was to combine new technologies such as virtual reality experiences by maintaining the traditional cultural elements of Chinese New Year and yet combine them with the heritage of Salvatore Ferragamo
With a deep understanding of consumer behavior and market trends, we specialize in crafting impactful and memorable campaigns for FMCG brands.
Our team of creative experts brings a unique blend of strategic thinking, innovative ideas, and impeccable execution to every project. From product launches to brand activations, we leverage our extensive knowledge of the FMCG landscape to develop compelling marketing strategies that drive brand awareness, engage target audiences, and ultimately boost sales.
With a collaborative and client-centric approach, we work closely with brands to understand their unique value propositions and create tailored solutions that resonate with consumers.
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Understanding the nature of smart consumers in Hong Kong, Glutanex came to us to find ways to assimilate its brand in the highly competitive local market. Highlighting their unique pharmaceutical background, Glutanex wanted to bring their scientific research to the forefront while not compromising their unique branding.
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With an ever-increasing health-conscious consumer base, interest and demand for fresh juices have risen dramatically in the APAC region in recent years. From local fruit stands to supermarkets, brands have continued introducing innovative designs, packaging, and product development to tackle an oversaturated market.
To stand out from the crowd, innocent had to leverage its quirky brand messaging in a hyper-localized manner. Our team was tasked with tailoring their distinctive tone of voice and adapting their already effective social media formula, specifically for Hong Kong and Singapore-based audiences - two major cities with prominent personalities to match.
Our team of professionals understands the unique challenges and demands of the industry, allowing us to develop innovative strategies that drive brand awareness and customer engagement.
From website development to interactive digital experiences, we leverage our technical prowess to deliver seamless and user-centric solutions that resonate with tech audiences. Our commitment to staying ahead of emerging technologies and trends ensures that our clients receive forward-thinking campaigns that position them as industry leaders.
With a focus on pushing boundaries and transforming ideas into reality, Branding Records is the go-to partner for tech companies seeking to make a lasting impact in the digital realm.
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PROJECT
Understanding the nature of smart consumers in Hong Kong, Glutanex came to us to find ways to assimilate its brand in the highly competitive local market. Highlighting their unique pharmaceutical background, Glutanex wanted to bring their scientific research to the forefront while not compromising their unique branding.
SERVICES
PROJECT
With an ever-increasing health-conscious consumer base, interest and demand for fresh juices have risen dramatically in the APAC region in recent years. From local fruit stands to supermarkets, brands have continued introducing innovative designs, packaging, and product development to tackle an oversaturated market.
To stand out from the crowd, innocent had to leverage its quirky brand messaging in a hyper-localized manner. Our team was tasked with tailoring their distinctive tone of voice and adapting their already effective social media formula, specifically for Hong Kong and Singapore-based audiences - two major cities with prominent personalities to match.
We combine our expertise in design, storytelling, and strategy to craft compelling narratives that entice and delight viewers.
With a deep understanding of the ever-evolving fashion landscape, we bring a fresh and innovative perspective to every project. From concept development to brand identity, our team of talented creatives collaborates closely with clients to craft unique and compelling narratives that captivate audiences.
With a keen eye for aesthetics, we seamlessly blend artistry, storytelling, and cutting-edge technology to create immersive experiences that transcend traditional boundaries.
SERVICES
PROJECT
To commemorate the Shack’s opening in Metroplaza, Kwai Fong - a pet friendly mall, Shake Shack wanted to the interest of their new store opening to burger-lovers, neighbours and pet owners.
Utilizing an interactive hoarding wall that captures the attention of onlookers and four-legged friends, the Kwai Fong Shake Shack branch successfully opened its doors to locals and pets in the area.
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NOSH, a health-focused meal plan delivery service, creates, packages, and delivers custom-tailored nutritious meals to customers throughout Hong Kong, with the bulk of their customers attained via online advertising.
The company was seeking to generate new growth and capitalize on different types of advertising strategies from what it was currently utilizing – Nosh came to Branding Records with a simple request: revamp its paid advertising strategy to increase brand awareness and drive more sales.
Our commitment to pushing creative boundaries and staying ahead of trends ensures that their clients receive exceptional and tailored solutions that elevate their brands to new heights in the competitive fashion industry.
With a deep understanding of the ever-evolving fashion landscape, we bring a fresh and innovative perspective to every project. From concept development to brand identity, our team of talented creatives collaborates closely with clients to craft unique and compelling narratives that captivate audiences.
With a keen eye for aesthetics, we seamlessly blend artistry, storytelling, and cutting-edge technology to create immersive experiences that transcend traditional boundaries.
SERVICES
PROJECT
In order to elevate the user experience and maintain their position as Asia's leading omni brand curator, operator, and distributor, Bluebell Group approached us for a comprehensive website redesign. The primary goal was to reimagine the website's UI/UX design, ensuring that it seamlessly aligns with their brand identity while providing an intuitive and engaging digital experience for their diverse audience.
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Hung Hing Printing Group is one of the leading figures in Hong Kong in books and packaging printing, corrugated box manufacturing, and paper trading. Hung Hing has been leading design innovation in these fields since 1950 and has grown into an industry staple. In today’s modern age of the internet, however, Hung Hing faced the challenge of needing to revitalize and modernize its brand, marrying its more traditional values with contemporary norms to reflect its position and importance in the industry.
