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Retail
Digital Marketing
Cuppananno: Launching a Herbal Beverage Brand, Blending East & Western Innovation
Cuppananno: Launching a Herbal Beverage Brand, Blending East & Western Innovation
Challenge
Reimagining local remedies for contemporary lifestyles
In 2024, Cuppananno, an innovative herbal beverage brand, appointed Branding Records as its branding and marketing agency to lead its Hong Kong market launch, having developed its very own technology that encapsulates herbal components into convenient brewing pods
Cuppananno partnered with us to establish its brand in a way that would resonate with wellness-conscious but busy Hong Kong consumers wanting the health benefits of traditional herbal teas with the convenience of capsules, as well as English-speaking travellers seeking authentic wellness experiences with a modern twist. With our experience delivering comprehensive end-to-end brand launch solutions in the health and beverage industry, we were ready to develop a strategy that would connect Cuppananno’s unique blend of Eastern Tradition with modern innovation to the right audience.
Solution
Cuppananno's Comprehensive Launch Strategy
1. Full-Scope Market Launch Strategy & Execution
We led an end-to-end market launch strategy, from target audience segmentation and positioning, development of core brand pillars to differentiate Cuppananno from competitors, all the way to the timeline and execution of key launch activities that saw the brand successfully introduced to the HK market.
2. Social Media Launch & Content Strategy
Our plan focused largely on social media as a key platform for Cuppananno’s entry into HK, where we outlined a comprehensive content and communication strategy for the 12 months following Cuppananno’s official brand launch, establishing the foundations for Cuppananno’s online presence, messaging, and future content directions.
3. KOL & PR Arrangements
In order to as much potential brand awareness and trust among the right audiences from the get-go, we organised KOL seeding & engagement along with PR & media outreach services that would successfully establish Cuppananno in the minds of consumers.
Outcome
Cuppananno's Thriving Hong Kong Launch
Cuppananno has successfully launched their first store in Hong Kong’s Central Market, a huge feat for a brand that has been around for less than 2 years. They are currently part of our social media retainer, with their brand growing every day.
