Automotive
Campaign
Maserati - Full speed social boosting by celebrating female history.
Maserati - Full speed social boosting by celebrating female history.
Services
Brand Development
Digital Marketing
Social Media Strategy
Social Media Management
Challenge
Empowering women in the automobile industry
For International Women’s Day, we developed a global social media campaign for the prestigious Italian luxury vehicle manufacturer, Maserati. We supported the brand by developing a campaign that aimed to empower female drivers and inspire future generations with a key message of courage. In order to do that, we searched for an engaging story that could inspire a large audience worldwide.
Solution
A nostalgic and powerful story
The backbone of the campaign was based on the empowering story of Maria Teresa de Filippis, the first woman in history to qualify for a Formula One Grand Prix. By using black and white imagery as a consistent design element throughout all social media channels, we created a campaign that was nostalgic and powerful. This story not only connects with the automobile brand directly, but also delivers a strong message of female power that was communicated through catchy and personable copywriting.
Outcome
A new layer of meaning
A sense of empowerment for female drivers adds a new layer of meaning to the Maserati brand, and helps develop a deep bond between a female audience and Maserati.
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