Services
China Focus
Decoding China 2025: A Strategic Guide to Engaging the New Chinese Consumer
NEW
Ambassador Program
Contact Us
Follow Us
Think Global, Speak Local: Lessons from China’s Successes and Failures in Europe
Think Global, Speak Local: Lessons from Western Successes and Failures in China
Strategies and Tips to Master RED’s Algorithm and Boost Your Engagement Score
From “TikTok Refugees” to Potential Customers: How Chinese Brands Are Owning RedNote’s U.S. Boom
The Silent Conqueror: How BYD’s Humble Strategy is Outpacing Tesla’s Showmanship
The New Chinese Tourism: Travel Trends Every Agency and Brand Should Know
The Enduring Allure of Charms in the Chinese Market: How Labubu Won the Hearts (and Handbags) of China’s Gen Z
The KOS Effect: How Brand Insiders Are Becoming the New Face of Influence
China’s Wake-Up Call: The Chinese Brands Beating the West at Its Own Game
Rethinking Wellness in China: How a Mindset Shift Is Powering a New Consumer Era
Co-Branding Mastery: Why Influencers Are The New Power Brands
Walking the Line: The Unfinished Story of China’s First Luxury Brand Shanghai Tang
The Business of Nostalgia: How To Turn Memories Into Marketing Gold
Are You Listening? How Top Brands Are Turning Up the Volume on Podcast Marketing
How Brands Nailed the Year of the Snake: What Worked (and Why) in 2025
From past lessons to future success: what 2024 taught us about 2025
Pets Over People? How “Fur Kids” Are Reshaping China’s Economy
From Guochao to Feiyi: The Movement That’s Keeping China’s Traditions Alive
Tea vs. Coffee: is coffee becoming China’s new cup of tea?
Forget Shopping—China’s Travelers Ditch Souvenirs for Screen-Inspired Journeys
Shanghai Takes Center Stage: Brands Race to Capture China’s Fashion Surge
The New Luxury Language: How Emotional Experiences Are Shaping Chinese Consumerism
Unlock the power of OTAs: Strategies for brands to thrive in China's booming outbound tourism market.
"Cult" Today
Luxury in Translation: How Global Brands Risk Irrelevance in China’s Gen Z-Driven Market Revolution
The Rise of “Made in China”: From Global Manufacturing to Brand Powerhouse
Aesop unveiled: How a Melbourne gem became a global skincare icon through experience and empowerment.
A Star is Born - the afterburn of the Paris Summer Games.
The resurgence of Chinese travel.
The future of retail, will be Shopified.
How Brands Should Leverage NFTs.
Branding and Marketing Strategies for Airlines in a World Recovering from Travel Bans.
How Brands in China Are Leveraging NFTs.
How to make it big in the dropshipping world.
4 challenges that demand a digital marketing shift.
How malls and landlords can use digital marketing to boost revenue.
Earth Day shows CSR is not optional; brands must add to a healthier planet.
Who is Going to Be the Next Unicorn?
Have you tasted the full power of social media yet?
Trends come and go, but fashion brands never die.
If you don’t care why Oatly’s branding is great, it’s fine. Someone else will.
3 Digital marketing trends you need to jump on right now.
Omni-channel is the only forward for travel retail.
Brands can achieve more using WeChat Mini Programmes for e-commerce.
It’s time to double down on digital marketing.
Steps to launching a tech brand onto the big stage.
Brand research: Maximising potential in new & existing markets.
Reimagining Luxury Brands in the Metaverse.
Shein’s Unique Selling Points That Make It Unbeatable.
Gymshark shows what the future of branding holds.
The building blocks of a kick-ass digital marketing strategy.
How to use social media for selling your products?
Welcome to China's frugal revolution.
Unlocking the Power of Travel Digital Marketing: Chinese Travelers Resuming Strong by Q4 2023.
How Creative Marketing Helps Businesses in Turbulent Times.
The Sharing Economy.
Qixi Festival: the month of love and brand brilliance.
Paris 2024 Olympics: A bold arena for cross-cultural marketing.
Casetify shows how brand purpose and creative thinking help survive tough times.
Explore new possibilities for your brand.
.svg)
.jpg)
.jpg)
.jpg)
.jpg)
