The information provided by this website is for a general, indicative purpose only.

The Websites (as defined underneath) are owned and operated by Branding Records Limited (“BR”) and include any social media pages administered by BR like those on LinkedIn (“Social Media Sites”), etc. As BR does not own the Social Media Sites, the use of those sites will also be subject to the terms and conditions of the site owners.

1. Terms

By accessing the Websites you agree to abide by and comply with all the terms and conditions contained in this Terms of Use and in the Websites (“the Terms”). BR may vary, in its absolute discretion, the Terms at any time, and you should check from time to time for any changes.

2. Access and Link

You may access the Websites directly or you may be directed to the Websites through a link from an advertisement displayed by BR (including via the use of mobile technology) or through a third party website.

Your use of and access to third party websites may be subject to additional terms and conditions as determined by those website owners and BR is not responsible for nor does it endorse the contents of third party websites.

3. Intellectual Property

All information, text, images, graphics, software and advertisements contained in the Websites are protected by the laws of Hong Kong. The information in the Websites is presented for information only and you are not permitted to download any material except when it is reasonably necessary for the access to the Websites.

When you access a Website, you agree to do so under the following conditions:

a) you may retrieve, review or download the material only for your personal information or internal business purposes;

b) you may save a local copy of or print out the material for your own personal information but you may not use any material in the Websites for any commercial benefit;

c) any copyright notice or mark appearing on any material in the Websites must be included on any copy you make;

d) you must keep all materials unmarred and in the same form as presented in the Websites; you may not modify it without a written permission of BR; 

e) you must not use the Websites or any of the materials contained in it for any purpose which is unlawful or prohibited under these Terms.

4. Disclaimer

The materials on BR web site are provided in an "as is" basis. BR makes no warranties, express or implied, and hereby disclaims and negates all and any warranties, including without limitation, or non-infringement of intellectual property or other violation of rights. Further, BR does not warrant or make any representations concerning the accuracy, likely results, or reliability of the materials in the Websites or otherwise relating to such materials or on any sites linked to this site. Your use of the Websites and all files, documents and programmes in the Websites is at your own risk.

5. Indemnity

You agree to indemnify BR (including its related bodies corporate and its employees, officers, agents and contractors) from and against all actions, proceedings, suits, claims and demands brought or made against BR by any person arising out of or incidental to or in connection with or in consequence of any of your act or deed and from and against any damage, loss, cost or expense suffered or incurred by BR as a result (direct or otherwise) of your breach of the Terms.

6. Governing Law

The Terms is governed by the Laws of Hong Kong. If any provision of the Terms is found to be invalid or unenforceable by a court of law, it shall be severed and will not affect the remainder of the terms and conditions in the Terms, which will continue in full force and effect. All rights not expressly granted herein are reserved.

7. Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

a) Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

b) We will collect and use personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.

c) We will only retain personal information as long as necessary for the fulfilment of those purposes.

d) We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

e) Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

f) We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

g) We will make readily available to customers information about our policies and practices relating to the management of personal information

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.

8.1 Personal Information Collection Statement

When you use the Websites, we may collect information about you and how you use the Websites. We may collect personal information either directly from you or by combining information via the Websites and maintain through other means (such as client relationship management systems, or identification and access management systems, including IP addresses) or as we may receive from social media or other third-party sites.

The type of personal information the Websites collect depends on how you are interacting with the Websites and what kind of functionality you are using.

Please be advised that it is voluntary for you to provide your personal data to the Websites. All personal data submitted through the online form will only be used to respond to your enquiry.

BR does not intend to collect sensitive information through the Websites, unless we are legally required to do so. Some examples of sensitive information include: race or ethnic origin; religious or philosophical beliefs; political opinions; genetic data; biometric data and criminal records. When using the Websites, we ask that you do not provide sensitive information of this nature.

BR does not actively seek demographic information from Websites visitors. If you choose to provide sensitive or demographic information and to us for any reason, the act of doing so constitutes your explicit consent, where such consent is necessary and valid under your local law, for us to collect and use that information in the ways described in this Privacy Policy or as described at the point where you choose to disclose this information.

Some pages or forms on the Websites may permit you to send emails to us. Messages sent via the Websites will contain your screen name and email address, as well as any additional information you may wish to include in the message.

BR is storing this information you have submitted because you have given us your consent to do so on the Websites. The personal data you have submitted are intended solely for BR (which may disclose such data to its subsidiaries during the handling of this case who are authorised to receive such information relating to law enforcement or prosecution).

Please note that you preserve the right to request process, make correction or disclose to your personal data held by BR. To exercise your rights with BR, you can contact us.

8.2 Legal Grounds for Processing Personal Information

Your local law may require us to set out in this Privacy Policy the legal grounds on which we rely in order to process your personal information. In such cases, we rely on one or more of the following processing conditions:

a) BR’s legitimate interests in the effective delivery of information and services to you (see Legitimate Interests for Use below)

b) to satisfy any legal and regulatory obligations to which we are subject;

c) to perform our obligations under the Terms of Use.

8.3 Legitimate Interests for Use

The Websites uses personal information for a number of legitimate interests, including to provide and improve the products and services, administer our relationship with you and BR’s businesses, for marketing and in order to exercise BR’s rights and responsibilities. More detailed information about these legitimate interests is set out below.

a) to administer our relationship with you and BR’s businesses

b) to deliver and suggest tailored content such as news and business information. We analyse the way you use the Websites to make suggestions to you for features that we believe you will also be interested in, and so that we can make the Websites more user-friendly

c) to personalize your experience with the Websites. We may retain your browsing and usage information and use those insights on the Websites to enhance overall user experience

d) for internal research and development purposes and to improve, test and enhance the features and functions of the Websites

e) to provide you with marketing as permitted by law

Where we rely on legitimate interests as a lawful ground for processing your personal information, we balance those interests against your interests, fundamental rights and freedoms. For more information on how this balancing exercise has been carried out, please contact us.

8.4 Transfers of Personal Information

a) International Transfers

BR may store and transfer your personal information outside the country you are located. This includes countries outside the European Economic Area (EEA) and countries that do not have laws protecting the use of personal information. Where we collect your personal information within the EEA, transfer outside the EEA will be only under an agreement which satisfies EU requirements for the transfer of personal data to data processors or data controllers outside the EEA, such as standard contractual clauses approved by the European Commission.

b) Third Party Providers

BR may transfer or disclose the personal information collect from the Websites to BR, its subsidiaries and affiliates. BR transfers personal information for the purposes listed above under Personal Information Collection Statement, for the logistics and maintenance of the Websites. BR may also transfer personal data to third party service providers (such as website hosting and management and data analysis).

BR may disclose personal information to third party providers under the following circumstances:

• when explicitly requested by you;

• when required to deliver publications or reference materials as requested by you;

• when required to facilitate conferences or events hosted by a third party;

• as otherwise set out in this Privacy Policy.

8.5 Retention of Personal Information

BR may keep personal information (such as mailing list information) on the systems until a user unsubscribes or requests that we delete that information, given the purposes for while it was collected, or as required by law to do so. If you choose to unsubscribe from a mailing list, BR may keep certain limited information about you so that we can deliver the products and services at your request.

8.6 Third-party Links

The Websites may link to third-party sites that is not controlled and operated under BR’s privacy practices. Once you link to third-party sites, BR's privacy practices no longer apply. BR is not responsible for the content or privacy compliance of third party websites or applications. You should check the relevant third party website for more information.

8.7 Rights to Access and Delete of Personal Information

As a visitor to the Websites, you have certain rights to access your personal information the Websites hold under your local law. In particular, you may:

a) request a copy of your personal information the Websites hold;

b) update your personal information the Websites hold;

c) request to delete or restrict your personal information the Websites hold;

d) withdraw your consent to BR in processing your personal information

If you would like to exercise the rights listed above or understand if these rights apply to you, you may contact us.

8.8 Children

BR understands the importance the privacy of children in particular, the online environment. The Privacy Policy of the Websites are not intentionally designed for or directed at children.

The Terms of Use requires all Websites visitors to be above the age of majority in their location. We never knowingly collect of maintain personal information about individuals under the age of 18.

9. Cookie Policy

At BR, we are committed to safeguard and preserve the privacy of the Websites visitors. This Statement explains how BR is using the cookies on the Websites.

9.1 What are cookies?

Cookies are small files which are placed on your computer or other electronic devices (such as smartphones or tablets) as you browse the Websites. They are used to remember when your computer or device accesses the Websites and they can be permanently stored on your computer or device until they expire or until you delete them. BR uses this information in order to improve and customize your browsing experience and for analytics and metrics about the Websites visitors.

9.2 Information collected

Some cookies collect information about browsing behaviours when you access the Websites via the same computer or device. This includes information about pages viewed, products browsed and your experience around the Websites.

9.3 What are cookies used for?

BR uses cookies to identify which pages are being used. This helps BR to analyse data about the Websites traffic and improve the Websites in order to tailor it to customer needs. BR only uses this information for statistical analysis purposes.

Main purposes for which cookies are used:

a) for technical purposes – essential to effective operation of our websites, particularly for site navigation

b) for product development purposes – BR can identify your preferences and tailor to customer needs

c) for marketing purposes – BR can collect information about your browsing pattern to market to you through online advertising messages

d) for performance measurement purposes – BR can use the cookies to anonymously monitor how the visitor uses the Websites for statistical purposes (e.g. Google Analytics), allowing BR to optimise how the Websites work and offer a better user experience (to opt-out of the Google Analytics using cookies from the Websites, you may visit

e) for social media purposes – cookies are used to select advertising messages in various Social Media Sites (e.g. Facebook, YouTube, Instagram, LinkedIn) based on the visitors’ preference and interests.

Once you agree and accept the use of cookies on the Websites, the file is added and the cookies help analysing the Websites traffic or let you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The Websites can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

9.4 How to manage your cookies?

You can manage website cookies in your browser settings, and you always have the choice to change these settings by accepting, rejecting, or deleting cookies. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser.

9.5 How do I disable cookies?

If you wish to decline the use of Cookies, you should either not use the Websites, or delete the Websites cookies once you have visited the Websites, or you should browse the Websites using your browser's anonymous usage setting (called "Incognito" in Chrome, "InPrivate" for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)

a) For Internet Explorer b) For Chrome c) For Firefox d) For Safari e) For Opera

Please note that if you disable all cookies, including navigation and functional cookies, your navigation may be affected and you may not be able to access to some of the Websites’ functionalities.

9.6 Third-party plugins

When you use the Websites, you may also be sent third party cookies.

Our service providers may send you cookies. They may use the information they obtain from your use of their cookies:

a) to track your browser across multiple websites;

b) to build a profile of your web surfing;

c) to target advertisements which may be of particular interest to you.

In addition, BR uses Google Analytics to analyse the use of the Websites. Google Analytics and Google AdWords generate statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the Websites. Google will store this information. To opt out of being tracked by Google Analytics across all websites visit .

The Websites also uses third party services such as embedding photos and video content at the websites. Pages with this embedded content may present cookies from these websites. BR is not responsible for the content or privacy compliance of third party websites or applications. You should check the relevant third party website for more information.

Contact Us

If you have any question, comment, request or complaint about our Terms of Use and Personal Information Collection Statement and Cookie Policy, please send us a written request to the following address:

Branding Records

Suite A, 23rd Floor,
33 Des Voeux Road West,
Sheung Wan, Hong Kong SAR

BR may change this Terms of Use; BR recommends that you should check the latest version available from time to time. If BR makes changes to this statement, BR will update the "Last update date" at the bottom of this page.

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