Jacopo Pesavento
Chief Executive Officer
Jacopo launched Branding Records in 2013 with a mission of connecting with brands from east to west to define powerful, purpose-driven marketing strategies that put them on the leading edge of their industries. As the firm’s vision-holder, he provides big-picture oversight and advises clients on how they can leverage creative branding to maximize their growth. He is currently focused on expanding Branding Record’s reach into Europe and the Middle East as the next step in creating a truly game-changing global branding agency.
An expert in branding and a long-time veteran of the European and Asian markets, he has worked with many iconic, ground-breaking brands, including Salvatore Ferragamo, Ralph Lauren, Coca Cola Company, emerging fintech ventures, and more.
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Gabriele Zanoni
Executive Creative Director
Gabriele, co-founder of the agency, is the creative and strategic driver behind Branding Records, working with clients in the Hong Kong and Shanghai offices to create agile brands that can keep pace in today’s constantly evolving marketplace. His future-proof formula hinges on striking just the right balance between cultivating a borderless, global imagination while remaining rooted in local culture and heritage.
In his decade of experience consulting with multinational brands and launching startups across Greater China and Southeast Asia, he has helped transform the consumer landscape in ways both big and small. His vision and leadership have shaped how people across Asia and Europe experience some of the biggest-name brands in retail, health, lifestyle, insurance, automotive, and more.
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Yolanda Cui
General Manager, Shanghai
Yolanda helms the creative and strategic leadership of Branding Records’ Shanghai office. Since joining the firm in 2021, she has leveraged her refreshing mix of global influences to create and execute 360-degree campaigns, powered by a keen strategic vision and rooted in cutting-edge creative concepts.
Her approach is built on a foundation of formal education and bolstered by her unique personal vision, developed over a 13-year career working in advertising agencies and offering consulting services for premium brands and lifestyle marketing. She holds a master’s degree in branding strategy and brand design, and she has extensive international experience, working with numerous Fortune 500 clients and advising such industry-leading brands as Unilever, Nivea, Estee Lauder, Mondelēz, ABInbev, Anta, Starwood hotel, Haier, Bosch, Henkel, Sanyo, Frestec, and many more.
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Sandy Cheung
Account Director
As Branding Record’s Account Director, Sandy has the rare gift of being a jack of all trades and master of all. Drawing on a depth and breadth of experience developed over a decade-long career, she runs integrated marketing campaigns for several different industries and markets.
Her ten years in marketing have not only sparked her natural affinity for the work into a full-blown passion, they have also taken her around the world. She has led various strategic, creative, digital, and social campaigns in China and Asia-Pacific markets, with notable clients including L’Oréal Paris, Kering Group, Richemont Group, INFINITI, Tom Ford, and Shiseido Group. In addition to being a specialist in the luxury and beauty industries, she also has extensive experience in commercial and residential properties and hospitality.
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