Venchi - A product launch adventure.


Product launch through gamified O2O consumer journey

A digital driven O2O collaboration with Venchi to further engage with Chinese consumers. Collaborated with the award-winning chocolate brand Venchi for the launch of their new low sugar chocolate collection in mainland China.


Product launch delivered as an interactive digital journey

Built upon the e-commerce strategy, this well-designed WeChat mini-game was developed to further enhance the brand intimacy between Venchi and their customers by providing a truly engaging and meaningful consumer experience.


Turning online traffic to offline footfall

The mini-game successfully boosts and directs footfall to both online and offline touch-points, introduces their new collection to a wider audience, and consolidates the relationship and loyalty of customers to the brand.

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