Be@me -  Finding a new position in a crowded industry.
Services

Brand Development

Brand Strategy

Visual Identity

Logo Development

Challenge

Finding a new position in the crowded invisible aligner industry

This start-up aligner company needed to build a refreshing brand and speak to their target audiences effectively.

An invisible dental aligner start-up with all-round brand strategy and visual identity for their young audience and fierce ambition.

Solution

Sci-fi inspired, approachable and fun

The catchy brand name “be@me”, with its futuristic visualidentity, embodies the brand tagline: “be free, be me”. We alsocreated an energetic color scheme for be@me, allowing it toinstantly stand out from the crowd of competitors.

Outcome

An impactful new brand with a young voice

An aligner brand that speaks to the younger generation, devoted to provide the tools and empowerment for the stars of the future.