Gryfyn - From zero to top billing of a global motorsports event.

Brand Development

Brand Strategy

Creative Direction

Visual Identity

Web Development

Logo Development


Capture an Exceptional Market Opportunity — The Intersection Between Several Cutting-edge Technologies and Trends — Through a Singular Brand

The world is on the verge of a technological leap. At the forefront of this movement are companies and brands that pave the way through technologies and trends like the blockchain, Web3, decentralized digital economies, and full-blown virtual reality landscapes. Online gaming and the Metaverse, cryptocurrency, and NFTs — Branding Records found a unique and exceptional market opportunity at the heart of all this. And they moved to capture that opportunity by creating Gryfyn. 

These technologies, the trends of the future, and a bundle of core values to tie them together — all of that is encompassed in Gryfyn. It is a custodial GameFi wallet purposefully built for gamers to become their key to the unknowns of the Metaverse, Web3, and the future brought forth by a decentralized economy. A digital wallet for cryptocurrency, NFTs, and the Metaverse at large, Gryfyn as a tool offers unique synergistic advantages for early adopters and avid technology enthusiasts. Gryfyn as a brand allows them to not only embrace forward-looking developments like NFTs and the Metaverse but fully explore their potential.


Rapidly Develop a Globally Competitive, Cutting-edge Crypto and NFT Wallet Brand from Scratch

True to the pace of technological advancement, Branding Records began to rapidly develop Gryfyn from scratch. Several aspects needed to come together into a cohesive, coherent whole to be competitive enough to service the cutting-edge technologies within which Gryfyn was supposed to work. At the same time, Gryfyn also needed to be a complete brand that espouses and advocates the futurist and technological principles underlying its purpose.

Towards this end, Branding Records collaborated with two of the most advanced companies in Web3 today: Animoca Brands, a Hong Kong-based game software and venture capital company, and HexTrust, a globally trusted, fully-licensed, and insured provider of bank-grade digital asset custodianship.

Branding Records took charge of brand strategy, end-to-end, from:

●     Brand positioning

●     Brand unique selling point

●     Development of brand manifesto, vision, and mission

●     Synthesis of brand values

●     Calibration of brand tone of voice

To all of the accompanying brand development:

●     Brand guidelines and visual identity stemming from its values

●     Brand visual application and templates for practical applications

●     Development of videos, animation, and other digital assets

●     User interface, user experience, and website design and development

From start to finish, Branding Records outdid their already impressive history by completing Gryfyn in just one month.


Fruitful Joint Ventures and Title Sponsorships for the Internationally Renowned San Marino Grand Prix

What started with an idea to capture a once-in-a-lifetime opportunity led to the month-long development of an avant-garde brand with the capacity to become a vital part of a decentralized, Metaverse-enabled, Web3-powered digital world. Gryfyn was ready to be unveiled, but what was needed was a massive brand awareness campaign to spearhead the launch.

For its first brand recognition feat, Gryfyn landed top billing at Misano World Circuit Marco Simoncelli for 2022 and2023.

Dorna Sports, the international sports management, marketing, and media company behind motorcycle Grand Prix racing, will work with Gryfyn as its title sponsor for the internationally renownedGran Premio di San Marino e della Riviera di Rimini. Indeed, the events for2022 and 2023 will be officially named the Gran Premio Gryfyn di San Marino edella Riviera di Rimini.

Dorna Sports chose Gryfyn to become a key partner to carve its own share of the emerging Web3 and Metaverse arenas. It is the latest of an expanding number of collaborations between Dorna Sports and the Animoca Brands group of companies. In line with the sponsorship, Gryfyn will be launching new initiatives to further activate MotoGP and other Dorna Sports brands in the Metaverse.

The opportunity, concept, and development of Gryfyn both as a technology and as a brand is unabashedly a monumental achievement, especially for an effort that took only a month. From nothing to becoming the title sponsor of a global event — Gryfyn’s first move is setting the stage for what it plans to accomplish in the future.