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Tech
Digital Marketing
Alipay - Innovative virtual tour of Leonardo da Vinci’s art.
Alipay - Innovative virtual tour of Leonardo da Vinci’s art.
Challenge
We provided Chinese art enthusiasts with an immersive experience that enables them to explore and gain knowledge about the masterpieces of the renowned Tuscan genius, Leonardo da Vinci. These artworks are showcased in multiple museums across the globe and are now conveniently consolidated into a single virtual museum.
Solution
Through a partnership with Way Experience, we have utilized virtual reality technology to create an exceptional digital tour, providing users with an exclusive and immersive experience on the Alipay platform. This virtual museum visit not only allows users to explore iconic works by Leonardo da Vinci, including the Mona Lisa and the Last Supper, but also offers a Chinese-language guide that narrates the life story of da Vinci and delves into his remarkable inventions documented in the Codex Atlanticus, such as the flying machine.
Outcome
Embark on a unique virtual journey that unveils the extraordinary life and genius of Leonardo da Vinci, an Italian luminary revered in China and worldwide for his contributions to art and science. This immersive experience fosters a deep connection with Chinese art and culture enthusiasts, particularly targeting the younger generation through the digital services provided by the Alipay platform.
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