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Fashion
Experience
FERRAGAMO - Reaching a new crowd with an exploratory experience.
FERRAGAMO - Reaching a new crowd with an exploratory experience.
Challenge
Connecting with a younger crowd
Aiming to foster the creative and buoyant side of Ferragamo beyond its long recognised savoir-faire, we helped to contextualise brand storytelling with an omni-channel retail strategy, leading to a one-of-a-kind emotional experience.
Solution
A new perception for a heritage brand
Challenging the boundaries of brick-and-mortar, the pop-up store is turned into an extravagant mansion characterisedby the brand’s signature prints, and demonstrates a smoothO2O connection to drive traffic to both physical anddigital touch-points.
Outcome
A bold and loud expression of brand personality
The pop-up store communicates the brand’s authenticitythrough a cutting-edge customer engagement practice,and transforms the customer journey into an immersive, exploratory and dreamlike experience.
