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Fashion
Digital Marketing
Moschino - Driving engagement through gamification.
Moschino - Driving engagement through gamification.
Challenge
A rewarding distraction for the festive period
Captivating the attention of the younger generation in a culturally relevant way, by creating a bold and exciting WeChat mini-game with Moschino during the CNY period.
Solution
A viral O2O experience
Through our playful approach, we successfully generated an online buzz and pulled traffic to the physical touch-points by offering real-world prizes in the game.
Outcome
Turning online traffic to offline footfall
Bringing a new generation of consumer into Moschino's retail stores, and making 22.5 million impressions across mainland China.
