Who is Going to Be the Next Unicorn?

Insights from Netflix’s New Series About Spotify, The Playlist

Netflix has done it again, creating a fictionalized show based on a real-life tech giant. This time, it’s Spotify’s turn in the spotlight with The Playlist. Following the journey of a young Swedish tech entrepreneur, The Playlist gives an inside look at how a small group of people was able to challenge the status quo and create one of the world’s most popular streaming platforms. It’s a riveting tale of business, music, and technology that will get you hooked from the first episode. 

While The Playlist is a work of fiction, it provides audience members with some interesting insights into Spotify’s history and culture that can translate to the journey of any marketer or tech entrepreneur. For those who have not yet had the chance to watch The Playlist, here are four key takeaways that can help you on your own journey to business success.

1: Don’t be so sure that your industry is untouchable and safe from disrupters.

The music industry was once considered unshakeable, with huge artists and record labels holding all the power for how music is consumed. Spotify’s entrance into the market as a streaming platform was a total disruption of the status quo, and it quickly rose to become one of the most popular streaming services in the world. It was a David and Goliath story, with a small startup taking on the music giants and winning.

Outside of this show, this is a great reminder for anyone in business that no industry is safe from disruption. Disrupters come in all shapes and sizes. Sometimes, they’re small companies with innovative new products. Other times, they’re tech giants with deep pockets and a history of upending entire industries. No matter what form they take, disrupters have one thing in common: they’re always a threat to established businesses. This is especially true in today’s rapidly changing economy, where new technologies and business models are constantly emerging. Many established companies believe their industry is safe from disruption, but this is rarely the case. Disrupters are often able to identify new opportunities and exploit them before incumbents even realize that there’s a problem. As a result, companies must always be on the lookout for potential threats, no matter how unlikely they may seem. Otherwise, they risk being caught off guard and left behind.

Some tips on how to stay ahead of the curve:

●      Monitor industry news and trends closely to identify potential threats early on.

●      Encourage open communication within your company, so employees feel comfortable sharing their ideas and concerns.

●      Be willing to experiment with new technologies, branding, and business models, even if they’re outside your comfort zone.

2: Technology is merely a tool—human creativity is so powerful that it can reinvent the rules.

Spotify’s success was built on the backs of two people: Daniel Ek, the company’s founder and CEO, and Martin Lorentzon, its co-founder and chairman. While they both had technological backgrounds, their creativity and outside-the-box thinking allowed them to see the potential for a streaming platform when no one else did. Instead of following the traditional rules of the music industry, they decided to reinvent them. This took a lot of courage, but it paid off significantly.

It’s easy to get caught up in the latest and greatest tech gadgets and gizmos. But at the end of the day, technology is just a tool. It’s the human brain that is the true engine of innovation and creativity. Time and time, we’ve seen people use technology to create completely new and revolutionary things. Think about how the automobile changed the world or how the internet has transformed how we communicate. In each case, human creativity drove these changes, not the technology itself. So while technology can be a powerful force for change, human creativity is ultimately much more powerful. With our boundless imagination, we can continually reinvent the rules and redefine what’s possible.

Tips for harnessing your creativity:

●      Allow yourself to daydream and think outside the box.

●      Challenge yourself to come up with new ideas, even if they seem crazy at first.

●      Surround yourself with creative people who will inspire and challenge you.

●      Be persistent and don’t give up when you face setbacks.

3: Technology should never limit your ideas. When you think outside the box, you will find better solutions to help disrupt the status quo.

The story of Spotify reminds us that we should never let technology limit our ideas. When Ek and Lorentzon first started Spotify, they didn’t have the technological or music expertise to build a streaming platform from scratch. But they didn’t let that stop them. Instead, they looked for other ways to make their vision a reality. Collaborating with some of the best minds in the tech industry, they were able to build a platform that changed the music industry forever.

Technology should never limit your ideas. With the vast amount of technological advancements we have made in recent years, it is easy to get caught up in what is possible and overlook what could be. When you think outside the box, you will always find better solutions to help disrupt the status quo. For example, when social media first became popular, it was primarily used to stay connected with friends and family. However, businesses quickly realized that social media could be an incredibly powerful tool for marketing and advertising. As a result, companies began using social media to reach a wider audience and connect with potential customers. Today, social media is one of the most important tools in a business’ marketing arsenal. By thinking outside the box, businesses were able to identify a new use for an existing technology that has revolutionized the way they operate.

Some tips to help you think outside the box: 

●      Don’t be afraid to question the status quo.

●      Challenge yourself to come up with new ideas, even if they seem crazy at first.

●      Look at problems from different angles to find new solutions.

●      Encourage creativity in those around you.

4: To ensure that solutions are constantly improving, it is important to challenge the current market leaders. Innovation can come from anywhere in the world.

The story of Spotify reinforces the notion that you cannot face intimidation or fear just because you are the new kid on the block. When Spotify was first created, it was up against some major players in the music industry, including iTunes and Pandora. These companies were well-established and had a loyal customer base. Many people thought that Spotify would never be able to compete against these giants. However, Spotify was able to quickly gain a loyal following by offering a unique and innovative product. This quickly accelerated their growth and allowed them to become one of the leading music streaming platforms in the world.

It has often been said that competition is the key to driving innovation. When businesses are vying for market share, they are constantly looking for ways to improve their products and services. This is why it is so important to challenge the current market leaders. By forcing them to continually adapt and improve, we can ensure that solutions are constantly evolving. Of course, innovation can come from anywhere in the world. Small businesses, startups, and even individual consumers can all contribute to the development of new and better ideas. However, it is only when the mainstream adopts these ideas that they can have a truly transformative effect. By encouraging competition and ensuring that new ideas are given a chance to flourish, we can create an environment conducive to innovation.

Tips to get over the intimidation of facing major market players:

●      Believe in what originally drove you to create your solution.

●      Leverage your unique strengths to gain a competitive edge.

●      Find ways to improve upon the solutions that are currently available.

●      Focus on providing value to your customers and always strive to improve their experience.

It’s Unicorn Season, Could You Be Next?

TheSpotify story is a great reminder that you should never be afraid to challenge the status quo. There are always new and better ways to do things. By thinking outside the box, you can come up with solutions that have the potential to change the world. So, don’t be afraid to question the status quo and always look for ways to improve upon the solutions that are currently available. Who knows, you may just be the next unicorn. See what it takes to unlock your full potential today.

Partner with us.

Explore new possibilities for your brand.

Contact Us