Company Overview 2023

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At Branding Records, we transform companies by designing best-in-class experiences, driven by strong creative that is rooted in technology, data, and informed strategy.

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Specializing in seeing the big picture, we provide integrated solutions tailored to your business objectives by devising comprehensive strategies and creative thinking to propel your brand forward. Our teams fuse their expertise to unlock insights and generate ideas to craft cohesive brand stories, build seamless customer experiences, and accelerate impact across the world.

10+

Years of Experience

3

Offices in Hong Kong, Shanghai, & Milan

50+

Employees

15+

Industries served

25+

Countries reached

300+

Clients

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1.

Marketing Strategy

Market Research

Social Media Strategy

Brand Strategy

Campaign Strategy

Go-to-market Strategy

Creative Strategy

Digital Strategy

2.

Social Media Management

Account Management

Content Strategy

Native Applications & Miniprogram

Production & Execution

3.

Creative Campaign & O2O Activation

Campaign Development

Production & Execution

Communications Planning

Testing and Optimisation

Media Planning

Measurement and Reporting

Social and Influencer Marketing  

Video and Photo

4.

Performance Marketing

Search Engine Marketing Strategy

Performance Marketing Execution

Social Media Ads Strategy

Vertical Media Buy

Social and Influencer Marketing  

5.

Drive to Store

Travel Retail Campaign Development

Immersive Experience

Digital Campaign Development

Payment Platform Marketing

Incentivization Mechanism

Incentivization Mechanism

Clients we work with

Retail & Fashion

Watches & Jewellery

Consumer/Technology

Beauty & Wellness

Food & Beverage

Automotive

Banking

Corporates

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Iconic brands aren’t born - but crafted through inspiration, influence, and impact.

At Branding Records, we’re an award-winning creative agency that’s spent the last decade moving the needle for brand titans such as The Coca-Cola Company, Swire Properties, Ralph Lauren, JPMorgan, Lululemon, and more.

How do we do it? It’s part art, part science, and part something else - that indefinable quality alternatively known as vision, insight, and innovation.We got our start building brands in Hong Kong, Shanghai, Milan, and over the past ten years, we’ve developed a truly global network of creative leaders, visionaries, and specialists.

During that time, we’ve honed our approach to creating industry-defining brand experiences on four main pillars: strategy, design, marketing, and implementation.

With our rich experience and deep understanding of brand development in the Asian market, we have distilled the path to success into key actionable insights:

Approach the market with a strategic mindset:

Invest in brand building, customer loyalty programs and continuous innovation to establish your long-term presence.

Balance global and local perspectives:

Ensure your brand ethos resonates with consumers.

Remain agile:

Monitor market trends and adapt strategies on the go, keeping your brand relevant and competitive.

Implement effectively:

Understand the digital ecosystem to amplify the brand through the most relevant and efficient communication channels.

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