Retail Experience & Activation

NIVOSE Five Senses Campaign.

Introducing a lifestyle experience - Mountain Chic.

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01

Introduction.

Service categories:

Creative Concepts
Offline Experiences
In-store Activations

O2O Engagement
Retail Design
Brand Strategy

Established in 1933 in France’s second largest city Lyon, NIVOSE became a prominent brand with a select clientele by creating “authentic elegance for the true skiers”. Now entering a new age, NIVOSE is bringing Mountain Chic to the world. With the Five Senses Campaign, NIVOSE introduced the new concept to the Chinese market by turning it into a sensory experience.

02

Challenge.

Originating in the Alps and embedded in the French lifestyle, Mountain Chic was a concept that went beyond literal explanations. The challenge was to invite the audience in China to experience a lifestyle that was new to them, to establish Mountain Chic as the essence of the NIVOSE brand.

03

Solution.

To concretise and tell the story of Mountain Chic, we translated it into a sensory experience comprised of visuals and activities that involved the 5 senses - sight, hearing, smell, taste and touch. We launched a comprehensive campaign to establish NIVOSE’s presence both online and offline. At the launch event, Multiple-Sense Corners invited visitors to experience Mountain Chic through sensory activities. Smell, for instance, was expressed with olfactory-simulating elements to make guests feel like they were in the Alps. The campaign helped raise brand awareness for NIVOSE and introduced the Mountain Chic concept to a new audience.

04

Result.

20K

Monthly website visits to the Klasse14 website with 50% of the traffic coming from Instagram

20K

Monthly website visits to the Klasse14 website with 50% of the traffic coming from Instagram

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