Digital MarketinG

Moschino.

Driving engagement through gamification.

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01

Situation.

Service categories:

Creative Concepts
Game Development

O2O Engagement
Motion Graphics

A rewarding distraction for the festive period

Captivating the attention of the younger generation in a culturally relevant way, by creating a bold and exciting WeChat mini-game with Moschino during the CNY period.

02

Approach and Solution.

A viral O2O experience

Through our playful approach, we successfully generated an online buzz and pulled traffic to the physical touch-points by offering real-world prizes in the game.

03

Outcome.

Turning online traffic to offline footfall

Bringing a new generation of consumer into Moschino’s retail stores, and making 22.5 million impressions across mainland China.