Brand development

Heals Healthcare.

Your digital healthcare companion.

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01

Introduction.

Service categories:

Logo Design
Brand Identity
Content Creation

UI UX
Web Development
Motion Graphics Production

Medical appointments, insurance papers and prescriptions all add up to a cumbersome experience when managing health. The blockchain-powered Heals app connects numerous clinics in Hong Kong, simplifying the journey from searching for a doctor, making an appointment and keeping medical records for claiming medical insurance. To promote the hassle-free healthcare with Heals, we rebranded Heals from a tech-platform to a reliable digital health companion by revamping its UI and UX.

02

Challenge.

Before getting started, accurately interpreting how users approached medical history and practice from a consumers’ point of view was necessary to set the direction right. The insights had to be translated into a crystal-clear digital process, building a market presence which aligned with the brand’s new image: reliable, friendly and modern.

03

Solution.

Running through an in-depth research of user personas, app breakdown and market analysis, we created a new, appealing visual identity of Heals and brought a sublime app to life which offered a more navigable user interface. Through redefining the app flow and adding clear guiding buttons, we enhanced the overall user experience, which turned out to be smoother and more user-friendly. A new website and video were introduced alongside the visual identity to explain the app mechanism in a simple and straight-forward manner.

04

Result.

20K

Monthly website visits to the Klasse14 website with 50% of the traffic coming from Instagram

20K

Monthly website visits to the Klasse14 website with 50% of the traffic coming from Instagram