Brand Experience

Salvatore Ferragamo.

Reaching a new crowd with an exploratory experience.

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01

Situation.

Service categories:

Creative Concepts
In-store Activations

Offline Experiences
Retail Design

Connecting with a younger crowd

Aiming to foster the creative and buoyant side of Ferragamo beyond its long recognised savoir-faire, we helped to contextualise brand storytelling with an omni-channel retail strategy, leading to a one-of-a-kind emotional experience.

02

Approach and Solution.

A new perception for a heritage brand

Challenging the boundaries of brick-and-mortar, the pop-up store is turned into an extravagant mansion characterised
by the brand’s signature prints, and demonstrates a smooth
O2O connection to drive traffic to both physical and
digital touch-points.

03

Outcome.

A bold and loud expression of brand personality

The pop-up store communicates the brand’s authenticity
through a cutting-edge customer engagement practice,
and transforms the customer journey into an immersive, exploratory and dreamlike experience.