With the advancement of digital insurtech in the Hong Kong market, Avo was created. Derived from the super fruit avocado, Avo was chosen to represent how the brand’s services are powerful and protective, just like the nutritional fruit itself. Through establishing a distinctive brand identity, we created a millennial looking brand that is fit for new insurance buyers.
Insurance is often perceived as a very traditional industry. With that in mind, we had to flip the way people looked at it by incorporating technology with an engaging message that is fit for the new target market. To further the creative approach, we had to design captivating content that made insurance comprehensible by everyone. Through merging insurance with everyday life, we aimed to twist the perception of traditional insurance.
Set out to create a youthful brand, we established Avo’s tone of voice to be simple and informative, communicating to millennials in a friendly and appealing way. To embody the brand identity, we used vibrant colours and lively graphic elements to reach the target audience in a personable way. Cado, the brand’s mascot, was created to evoke a sense of friendship, becoming everyone’s trusty digital companion for a fruitful life. By introducing insurtech with a creative and light-hearted approach, Avo represents a new way of insurance.